Considering Dunkin's long history in the restaurant and hospitality industries, it was an ideal time for the company to enter the experiential marketing industry through touring festival events post-pandemic. Partnering with Live Nation for Gov Ball and Lollapalooza for their initial offering into festivals, the brand wanted to highlight their connection with Gen Z while bringing a fresh aesthetic and brand experience to the festival scene. As the premiere pop-up at both festivals, they showcased their forward-thinking approach along with their quality products.
Scope:
Creative direction, design direction, production design, vendor management, budgeting, and installation oversight.
