"Over three days, Sunset Boulevard in West Hollywood became more than just a glamorous strip of California roadway; it transformed into an energetic hub, hosting New Balance’s Grey Days—a cultural experience emulating the brand’s dedication to craft, quality, and fearless independence. Even the overcast skies seemed aligned with the Grey Days theme, casting a soft, muted hue in quiet solidarity. This wasn’t a typical product launch or brand activation; no—it was a layered expression of creativity and community."- HIGHSOBIETY. Special guests included Storm Reid, Aminé, & Andrew Reynolds
Scope:
Creative direction, design direction, design, studio management, budgeting, FFE (furniture, fixtures, and equipment), material selections, sourcing, vendor, and project management.
