Welcome aboard Hair Nexxus. This was the final boarding call for high-volume hair. The immersive Hair Nexxus (H)airline experience took over a private airport hangar in Los Angeles to celebrate the launch of Nexxus’ High Volume Cloud Foam. Guests were welcomed into a fully branded environment featuring a reception desk, bar, lounge, and a private jet–themed hair salon. The event culminated in a special appearance by actor Hailee Steinfeld, adding star power to an already elevated, sky-high experience.
Scope:
Creative direction, design direction, design, studio management, budgeting, FFE (furniture, fixtures, and equipment), material selections, sourcing, vendor, and project management.
